The brothers spent over a decade running digital marketing for businesses in the aesthetics and med spa space — paid search, paid social, email, and retention strategy. He wasn't consulting from the outside. He was in the accounts, seeing the same problems repeat across every client: a front desk that couldn't keep up, a CRM full of clients nobody was contacting, and no-show rates that bled 15–25% of scheduled revenue every month.
The industry wasn't short on tools. It was short on implementation. Every practice had a booking platform, an email system, some form of CRM — and almost none of it was actually connected or automated. The money was already there. It just wasn't being captured.
Alex built Prompt Ninja with his brother Augie — based in Miami, with a background in business operations and client systems — specifically to solve this. Not AI automation in the abstract, but the specific, documented problems that med spa owners deal with every week. Two brothers, one industry focus, no padding the roster with people who don't know the work.